Thermochromic inks for advertising stand

Thermochromic inks for advertising stand

Petition / Problem

Creation of an innovative stand for promotional events of the brand in shopping centers.


Sheets that change color with hot water at a very specific temperature and color.

ATRIA Solution

Selection of the ink (change in temperature, color, solvent) and the application method.

Prototypes and life tests were carried out so that the sheet can withstand use.

Stand used for more than two months in public with intensive use of water without failure.


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