Advertising thermochromic inks

Petition / Problem

Creation of an innovative stand for promotional events of the brand in shopping centers.

Objective

Sheets that change color with hot water at a very specific temperature and color.

ATRIA solution

Ink selection (T-turn, color, solvent) and the method of application.

Prototypes and life tests were carried out for the sheet to support its use.

Stand used for more than two months in public with intensive use of water without failures.